Gain
Cash is one of the dirtiest and smelliest things we use, yet one of the only things we never think to clean. Gain Detergent will prove it’s power of refreshing scents by literally laundering money.
Stunt
Positioned next to the dirtiest places money can find, like strip clubs, ATMs, casinos, dive bars, and more, Gain Laundering Machines let customers literally “launder” their money.
Insert bills, and the machine returns them freshly coated in Gain’s signature scent, crisp, clean, and Gain fresh.
Scratch and sniff stickers will remind passersby that sometimes laundering your money is a good thing.
Gain Cash Clips will keep your money in one place, smelling freshly laundered.
OOH
Posters placed next to cash-heavy locations will remind people that their dirty money doesn’t have to smell dirty.
Scent-sational Lines: Angie Pickering, Natalie Ball, Matthew Shields
Nose for Art Direction: Abby Howard
