Product: Gain Laundry Detergent
Challenge: To create an OOH experiential campaign that advertises Gain Laundry Detergent as a powerful cleaner and scent-booster.
Insight: Cash is synonymous with gross: dirty money, filthy and stinking rich, and yet it’s one of the only things we never think to clean.
Strategy: Depict the Gain brand as the only detergent strong enough to clean anything, including money.
Proposition: Money Laundering: For the Filthy Rich
Gain
StuntS
Positioned next to the dirtiest places money can find, like strip clubs, ATMs, casinos, dive bars, and more, Gain Laundering Machines let customers literally “launder” their money.
Insert bills, and the machine returns them freshly coated in Gain’s signature crisp and clean scent.
Scratch and sniff stickers will remind passersby that sometimes laundering your money is a good thing.
Gain Cash Clips will keep your money in one place, smelling freshly laundered.
OOH
Posters placed next to cash-heavy locations will remind people that their dirty money doesn’t have to smell dirty.
Scent-Sational Lines: Angie Pickering, Natalie Ball, Matthew Shields
