That’s Boss
Hardworking women often skip the simplest productivity tool: a pause.
LaCroix fuels those much-needed microbreaks. It’s a subtle win with a hint of flavor and refreshing bubbles. Because knowing when to take time for yourself? That’s boss.
OOH
LaCroix meets women on their commute, reminding them to take time for a break.
LaCroix Mini Fridge
With LaCroix Mini Fridges, we bring a playful way for everyone to keep their LaCroix close and their breaks uninterrupted, including chilled drinks on the inside and a mirror on the outside to catch any approaching bosses or coworkers.
A subtle reminder that taking a moment for yourself is always a sip away.
LaCroix Kiosk
By positioning LaCroix kiosks at former smoking areas outside hospitals and businesses, we can transform break time by offering a quick, refreshing, and bubbly alternative.
A Hint of Copy: Angie Pickering, Macy Mobley
A Splash of Art: Alexandra Ebright
