Client: National Parks

Challenge: To create a campaign that gets younger generations outside and into their National Parks.

Insight: Social media has skewed our perception of what natural beauty actually looks like, but our Parks are timelessly beautiful.

Strategy: The advertising will achieve the objective by depicting the National Parks as an alternative to beauty standards, wholesomely twisting language that younger generations know best.

Proposition: Big Beautiful Landscapes

Out Of Home

Meet everyone where they already are and remind them that natural beauty can be fun, too.

Saie Beauty would partner with the National Park Service to release a line of glow serum inspired by national parks. A reminder that being all-natural can be beautiful.

SMH (Slinging Many Headlines): Angie Pickering, Sarah Hierholzer, CC Zheng, Jake Selvig

BDE (Big Designer Energy): Marley Rubin